It’s all a Part of the Pan.
Lodge Cast Iron
Lodge is beloved by seasoned chefs
However…
Newer cooks can be intimidated by cast irons, and seasoning in general
The truth is, people want to be able to impress their friends with a good meal
For new cooks, a cast iron can feel like a massive commitment
And seasoning is where most give up before they’ve even started.
Lodge eliminates that fear by doing the hard part first, so all cooks have to do is show up.
The Strategy
The Strategy
Let’s shift the way people think about seasoning from a complicated ritual to something a pan naturally earns over time
