Luminary was in need of a refresh on the kind of content they post on their Instagram @Luminaryhairco. They do a great job at being active in the community, being inclusive, and showing their latest fantasy cuts. However, filling your story with reposts and shared content can be filler for the audience, and tends to make people just click through.

So, I reached out to help.

Here, you’ll find some content I’ve made for them as well as a social media calendar plan to pass on to their future social media managers.