Hello! My name is Cecilia Alvarez and I’m an undergrad freshly diving into the advertising world, and while I might be a bit newer to the professional side of things, my fresh take on trends, algorithms, and how users interact online gives me an edge. I not only follow the trends, I’m already thinking about what’s next and how brands can get ahead of the curve before the next best thing.

Here are some of the ways my strategic plans would play out IRL